Recruitment Genius Rochdale, UK
The opportunity Due to an ongoing and exciting period of growth, a leading global supplier of fabrics based in Greater Manchester has an exciting opportunity for a full-time, permanent Digital CRM Marketing Executive. The role will report into the Group Head of Marketing, and you will work alongside an established marketing co-ordinator. The role As a Digital CRM Marketing Executive, the purpose of your job is to operate the digital and CRM activity, including email activity, website content, lead generation and customer retention/loyalty. Your duties, among others, will include: - Marketing activities on our CRM & marketing platform, Dynamics CRM; ensuring we maximum its usage capabilities. - Work with the Group HoM to improve customer retention and loyalty, proactively identifying opportunities to maximise customer contact and improve the overall customer experience. - Plan, build and deliver responsive email marketing programmes, both automated and tactical to communicate with customers. - Build and maintain the ecommerce customer journey, including triggered emails to maximise online sales/conversion and create forms to capture inbound leads. - Maintain the CRM database to deliver clarity and consistency - merging, deleting, cleansing and updating records - and managing data imports. - Work closely with the marketing coordinator, responsible for the product marketing, to produce a range of content, including blogs, web pages, case studies, infographics, and videos etc. - Co-manage content on multiple websites. Magento CMS / Wordpress knowledge is essential. - Track and report on website performance and email & social campaigns using Google Analytics and Dynamics CRM - ensuring each campaign is executed on time and budget/ROI. The successful candidate Essential: - Either educated to degree level in business or marketing (grade 2:2 or above), or have a minimum of two years' experience in Digital Marketing, CRM or Email Marketing. - Strong email marketing and digital campaign experience, evidence of website/CMS management, knowledge and experience of managing social media platforms. - Previous experience with CRM systems (preferably Dynamics CRM) is also essential, with a desire and willingness to learn further. - Excellent organisational skills and the ability to multi-task, you must be analytically minded with a strong attention to detail and good Excel skills. Benefits They are offering a competitive salary for the right candidate, dependent on experience.