83Zero Ltd Nottingham, UK
This is a fantastic opportunity to join an innovative and forward thinking financial institution within the retail market. You will be a key player within the marketing and insight team, offering crucial insights and customer-focussed strategies. Key Accountabilities Deliver marketing recommendations and best practice focused on achieving increased contribution from existing customers Partner closely with the Analytics team to provide a customer view to complement data - translating complex data and analysis to help turn data in to easily understandable actionable insights and recommendations Work closely with retail partners and provide ongoing value through delivery of proactive and actionable customer insight and data interpretation Proactively support the development of opportunities within the existing customer base to deliver a cross sell and up sell strategy where relevant Work closely with the campaign and analysis delivery supply to ensure forecasting and resource planning are in place Where relevant develop marketing, primary and secondary research and insight plans with the company and their partners that are based on data driven insight Stakeholder management to ensure a customer focus in business decisions Execution Ensure that the team develop and deliver customer retention campaigns and initiatives as per individual retailer marketing plans Support the team where appropriate in presenting information and strategic advice to the retailers Ensure that customer journey and touchpoints are defined and managed effectively to support the commercial and customer aspirations Deliver actionable insight, where relevant for individual partners by combining a number of data and research sources Proactively work with the Analysts, Marketing Teams, Data Scientists and International Insight and CRM Managers to ensure that you're driving value, innovations and consistency in processes across business lines Manage the relevant contacts and relationships with agencies. Work proactively and collaboratively with Partners agencies as required Demonstrate consideration of new techniques and methodologies ensuring innovation of insight generation Consolidate learnings into data driven actionable insight which can be tailored to present to internal and external stakeholder If you're a Marketing Strategist looking to join a market leader, please apply now!