Resource Solutions - HSBC

Resource Solutions - HSBC London, UK
17/11/2018
Full time
The role holder will work closely with a Senior Media Relations Manager to develop integrated internal and external plans and campaigns to support Global Brand, Marketing and Sponsorship, and will have the opportunity to get involved in external communications activity. The role holder will also provide employee communications for key commercial products and services. This role holder will work collaboratively with the wider regional Communications hub and regional marketing colleagues. Key Accountabilities Impact on Business Co-ordinate all employee comms for the Marketing function, including written communications, presentations, planning small and large events (including huddles, leadership offsites and town halls). Manage the content pipeline, and create and share great content using a range of media and story-telling to engage employees. Source and provide relevant stories to feed the local, regional and global channels. Partner with the Senior Media Relations Manager to ensure the development of integrated communications plans and support on media relations activity with the help of our PR agencies. Anticipate and identify issues that may have an impact on the Global business and provide insight, analysis and counsel to managers and the Head of Media Relations. Ensure robust and appropriate measurement processes and tools are in place to evaluate employee and external communications activity. Customers/Stakeholders Work with the Group Head of Marketing and the Global Marketing leadership team to understand and communicate their priorities, providing advice and guidance as required. Collaboration with other global functions, such as Group Communications and Corporate Sustainability. Work collaboratively with communications colleagues globally to ensure local employee communications plans are aligned with regional and global communications strategies. Leadership & Teamwork Work collaboratively with global Communications colleagues. Work closely with Employee Insight & Communications and the News teams to ensure consistency between stories told internally and externally. Keep up-to-date with latest employee communications research, digital tools and approaches, and network externally with peers. Operational Effectiveness & Control Adhere to all Global Communications policies and standards. Comply with all controls related to the handling of price sensitive information. Comply with Group policies and procedures, ensuring all required records are retained as appropriate. Observe the requirements of the Media Relations governance framework. Job dimensions and context Role holder will report to the Head of Media Relations and Campaigns for Global RBWM. Expected to act with a degree of autonomy. Role holder will be comfortable working for a large, complex international organisation, with stakeholder contact being required at country, regional and global levels. The day-to-day delivery of the role will require the role holder to establish and maintain strong relationships both inside and outside the Communication function. Communications is an environment where flexibility is essential to meet the changing requirements made on the function. Major challenges Global operating model requires ability to operate effectively in a Matrix model. Involvement with communications activities across multiple markets within the global business. Balancing complex external and internal risks and issues which have the potential to impact HSBC's reputation and license to operate. The scale and complexity of HSBC across a variety of cultural and geographic boundaries. The rapid pace of business, regulatory and cultural changes and the intense media scrutiny of the banking sector. Ensuring the consistency of corporate messages across the global business. Against this background the role holder will be required to provide advice, guidance and support to their respective stakeholders. The role holder needs to exercise considerable judgement to ensure key messages are not lost in vast amounts of superfluous employee communications. The role holder will act as a gatekeeper to control, manage and prioritise information to ensure employees are not bombarded with messages. This involves negotiation skills, as well as strong audience understanding. Experience: 2-5 year's experience developing, managing and implementing employee communication plans translating into solid and practical delivery programmes. A keen desire to learn about and work in media relations alongside employee communications. Thrives working in a fast-paced environment with an ability to manage multiple projects and tight deadlines simultaneously. Strong commercial focus; external awareness of market/industry/regulatory issues. Good personal impact and presentation. Creative thinker and problem solver. Willingness to work outside office hours when required. Able to scrutinise costs and budgets. Experience of working with senior stakeholders. Experience working for both consumer and corporate brands.
Resource Solutions - HSBC London, UK
14/11/2018
Full time
Role Purpose This role is for a Social Media Manager. The role holder has a global remit as part of the Digital Communications team, and plays a key role in protecting and enhancing HSBC's reputation amongst internal & external stakeholders. Reporting to the Senior Social Media Strategist and Head of Social Media Strategy, the role holder's principle responsibilities are to support the global social media communication efforts and work to create best-in-class strategy, break through creative content and leveraging both established and emerging platforms. The role holder will be responsible for contributing to the development of and supporting social media strategy, content and initiatives on global social media channels, including Twitter, Linkedin, Facebook, YouTube and WeChat. The role holder will also be expected to act as a liaison between various lines of business and the social media team, essentially acting as an account manager gathering briefs, putting together timelines, and managing deliverables. The role holder will be expected to contribute to the production of outstanding and engaging content for HSBC. Key Accountabilities Impact on the Business Help implement a social and digital process Oversee timelines and project management Become the point of call for stakeholders to connect with the social team Champion ideas for new content and innovative ways of engaging and reaching audience via existing social media platforms and make recommendations for new social media launches where appropriate Customers/Stakeholders External: i) Customers and future customers, stakeholders interested in the work of HSBC, investors, journalists, students, graduates, potential talent, alumni; viewers of social media and web platforms Internal: i) Global employee base, ii) Global Content colleagues, iii) Stakeholders within Communications, iv) Marketing and HR colleagues, v) Senior stakeholders across the business including FunctionExCo andGMB level Major Challenges The role holder will need to be demonstrably confident in understanding the sensitivity needed when dealing with HSBC staff and clients, including an increasingly regulated and complex global environment and rapidly changing communications environment The role holder will need to show excellent creative judgement and an awareness of social media trends Role Context The role will be based within the Digital Communications team and can be found within Global Communications at HSBC The Social Media Manager will be essential to the external engagement of stakeholders and employees across social media channels, driving two-way dialogue and ensuring high quality of content on external platforms The role holder will need to work in alignment with marketing, HR, risk & compliance The role holder is expected to act with a high degree of autonomy in respect of their day to day work and to align their activities within the global and regional communications framework, with escalation to the Head of Social Media Strategy and Head of Digital Communications as needed. Management of Risk (Operational Risk/FIM requirements) Observation of Internal Controls (Compliance Policy/FIM requirements) The role holder will maintain HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators Understands, follows and demonstrates compliance with all relevant internal and external rules, regulations and procedures that apply to the conduct of the business in which the jobholder is involved, specifically Internal Controls and any Compliance policy including, inter alia, the Group Compliance policy Knowledge & Experience/Qualifications Excellent understanding of social media and its use by corporates, the media and wider public. Broad knowledge of the financial service industry and global marketplace Experience in an agency role a plus A strong storyteller and creative professional who can advise on solutions for content. Strong client relationship skills Ability to plan, prioritise and to escalate where necessary Ability to direct agency on content required and ensure the delivery matches what's being requested Comfortable working under time and volume pressures A team player who takes pride in helping creative businesses succeed Ability to build and maintain working relationships among internal and external stakeholders
Resource Solutions - HSBC London, UK
14/11/2018
Full time
Reporting to the Head of Social Media Strategy, the role holder's principle responsibilities are to support the global social media communication efforts and work to create best-in-class strategy, break through creative content and leveraging both established and emerging platforms. The role holder will be responsible for contributing to the development of and supporting social media strategy, content and initiatives on global social media channels, including Twitter, Linkedin, Facebook, YouTube and WeChat. The role holder will also be expected to act as trusted advisor on social media matters and work collaboratively with stakeholders in Media Relations, Brand, Marketing, HR, Sustainability and other functions, as well as local and regional communications managers. Key Accountabilities Impact on the Business Assist Head of Social Media Strategy in the development of a social media content strategy and its associated budget across campaigns and channels to support the HSBC commercial brand, Employer brand, Sustainability and the work of business functions Help implement a social and digital process Oversee the a content calendar and development and production of content and copy Develop cohesive social media principles and crisis comms where appropriate Manage agencies, publishers, platforms (directly and indirectly) and other partners to build, execute and measure social media plans that connect with stakeholders, maximise engagement and create advocacy Lead the social and community manager Champion ideas for new content and innovative ways of engaging and reaching audience via existing social media platforms and make recommendations for new social media launches where appropriate Customers/Stakeholders External: i) Customers and future customers, stakeholders interested in the work of HSBC, investors, journalists, students, graduates, potential talent, alumni; viewers of social media and web platforms Internal: i) Global employee base, ii) Global Content colleagues, iii) Stakeholders within Communications, iv) Marketing and HR colleagues, v) Senior stakeholders across the business including Function ExCo and GMB level Leadership & Teamwork Work with other communications, marketing, HR, risk etc. teams to support any social media activity around announcements, key events and campaigns; deliver cohesive and detailed plans across all social media outlets Work collaboratively with other communications teams to support and make the most out content and platforms available Support in the management of social media content creation to maintain editorial and production standards Major Challenges The role holder will need to be demonstrably confident in understanding the sensitivity needed when dealing with HSBC staff and clients, including an increasingly regulated and complex global environment and rapidly changing communications environment The role holder will need to show excellent creative judgement and an awareness of social media trends Role Context The role will be based within the Digital Communications team and can be found within Global Communications at HSBC The Senior Social Media Manager will be essential to the external engagement of stakeholders and employees across social media channels, driving two-way dialogue and ensuring high quality of content on external platforms The role holder will need to work in alignment with marketing, HR, risk & compliance The role holder is expected to act with a high degree of autonomy in respect of their day to day work and to align their activities within the global and regional communications framework, with escalation to the Head of Social Media Strategy and Head of Digital Communications as needed. Role Dimensions The role holder will not have direct control over budgets. They will be expected to get approval for any expenditure on suppliers from the Head of Social Media Strategy However the role holder will be expected to provide advice and sound judgement on volume and size of transactions, and help the Global Content and Employee Digital Platforms team maintain operational effectiveness on spend. Knowledge & Experience/Qualifications Excellent understanding of social media and its use by corporates, the media and wider public. A strong storyteller and creative professional who can advise on solutions for content. Experience of driving conversation and moderating social media channels Ability to plan, prioritise and to escalate where necessary Ability to ensure ideas are followed through and turned into content Ability to direct agency on content required and ensure the delivery matches what's being requested Highly organised, excellent attention to detail, with a passion for quality Comfortable working under time and volume pressures Continual awareness of excellence and the cutting edge in the social media and content world A team player who takes pride in helping creative businesses succeed Ability to build and maintain working relationships among internal and external stakeholder Broad knowledge of the financial service industry and global marketplace Experience in an agency role a plus