Paid Media Manager

  • CV-Library
  • Manchester, Greater Manchester
  • 12/10/2019
Marketing

Job Description

A young but established Hair and Beauty Ecommerce Company with significant plans to accelerate growth over the next few years. We’re on the lookout for a talented and ambitious Paid Media Manager to join our marketing team, based at our Manchester HQ. Working closely with other channel owners, you will define and own our Paid Media strategy as we look to further grow the business and expand our customer base. You will be responsible for driving high converting traffic to the site, whilst also looking at ways to increase brand awareness within our target demographic. You should have an analytical mind and be able to produce reports through Google Analytics, Google Ads and Facebook Ads Manager to identify areas for improvement within your campaigns. Responsibilities * Management and activation of Paid Social and PPC campaigns working to conversion specific KPIs * Plan, execute and optimise campaigns across Instagram, Facebook, YouTube and Search/Shopping platforms in line with monthly marketing calendar * Develop and own Paid Social & PPC strategies and testing plan (creative, audiences, ad copy etc.) * Allocation of monthly budget across paid media channels in line with KPIs, forecasts and business objectives * Own channel analysis and reporting on performance (through Google Analytics/ relevant platform) * Building social media audiences that convert using the insights tools * Creating retargeting ads that turn lost visitors into converters * Regular audits of channels to identify gaps and opportunities * Work with our in-house design team to deliver campaign creative assets * Be a channel expert with authority and keep up-to-date with new features, platforms and initiatives * Work closely with other channels to ensure all content and messaging is aligned * Management of our Web Development agency as we look to improve our website and customer journey Skills & Experience * 3+ years PPC & Paid Social Experience * Demonstrate in-depth practical knowledge of Paid Social and PPC platforms, concepts and best practice (account structures, optimisation, targeting etc.) * Proven experience in planning and activating Paid Media campaigns, working to conversion KPIs * Strong analytical skills * Able to manage own workload and meet deadlines * Passionate about PPC & Paid Social, keeps updated with any new developments * Excellent Microsoft Office Suite skills * Basic knowledge of Magento preferred but not essential Bonus  * 50% Staff Discount off Synthetic Hair Extensions * HQ based in Manchester City Centre * Free Parking * Positive work vibe * Payday lunch on the Director * Free Tea/Coffee/Biscuits etc

Salary

£25000 - £40000/annum Open DOE