Membership marketing executive

  • CV-Library
  • City of London, London
  • 12/10/2019

Job Description

We are looking for an experienced Senior Marketing Executive to join our client, a market leader in business intelligence in their sector, on there Membership Marketing team. You will work on an already successful, flagship brand as well as some exciting new subscription based products, with the aim of helping the continued growth of membership. This is an ideal role for an ambitious individual with multi-channel marketing experience in a commercial environment. (Membership, subscription, customer lifecyle, account based marketing experience is required!) Focus will be on Account Based Marketing (ABM) to maximise revenues from Key Accounts. Encompasses owning and running marketing campaigns using the latest marketing automation and CRM technology, social media, and digital/online marketing channels, to generate sales leads and drive user engagement. Benefits: £28,000-£30,000 + £5K bonus and benefits Flexible working hours Amazing offices, global locations Career progression Collaborative culture and fast growing business Top of the line tech, marketing automation software Trips abroad each year for Christmas Regular on-going incentives 24 days holiday rising to 29 days + your birthday off Free season ticket loan Breakfast provided every day (Cereals & Fresh fruit ) Exciting Christmas parties to a European destination On-going training and career development The role: *Implement successful marketing initiatives to grow brand reach & target audience acquisition *Support the sales pipeline with highly qualified, sales ready leads *Develop and execute strategies that drive awareness, engagement and new wins the brands. Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan *Develop and co-ordinate marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion *Create compelling, needs-based campaigns that clearly articulate the value of the brands *Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing plan, underpinning the effectiveness of all campaign activity *Develop customer data builds to increase effective targeting, response/conversion rates *Exploit our marketing automation platform (Pardot) to deliver effective direct marketing email campaigns *Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns *Work with the Customer Engagement team to ensure consistent campaign messages across all contact points. Share all learnings and insights that drive performances *Contribute to overall knowledge and expertise within the wider marketing teams at Pageant Media to develop talent and drive operational excellence *Management of social media channels Required Experience *B2B marketing experience in a role with a focus on account based, membership or subscription marketing and close collaboration with a sales team *Knowledge and experience of digital marketing with a focus on email marketing and social media *Strong understanding of Google Analytics to report on campaign effectiveness and customer engagement *An understanding of how marketing is used to drive leads and how that's measured *Excellent verbal and written communication skills *CRM and marketing automation (preferably salesforce and Pardot) Personal attributes: *Demonstrable ability to collaborate with all levels of leadership and stakeholder groups to drive strategic direction and manage critical dependencies with other projects and initiatives *Be able to challenge and push back in a constructive way *Experience of managing multiple projects *Solutions-orientated attitude Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone


£28000 - £30000/annum + £5K bonus & benefits