Job Title: PPC Manager
Location: Richmond Upon Thames
Salary: £28,000 - £37,000 pa
Job Type: Permanent - Full Time
Ref: (Apply online only) - PPC Manager - Richmond Upon Thames - £28,000 - £37,000 pa
Our PPC Managers are responsible for creating, developing and implementing successful paid advertising strategies, to produce results-driven campaigns for a portfolio of clients.
Responsibilities include but are not limited to:
º Working with the team to understand where client KPIs convert to Paid Search objectives.
º Setting up and running PPC campaigns on a variety of search engines and platforms, including, but not limited to Google, Display, Bing, Facebook, Twitter and YouTube.
º Independently managing and leading high-value client campaigns whilst demonstrating proactive account management to drive client satisfaction.
º Reporting on paid advertising activity for clients and proactively working towards achieving client goals and targets within PPC campaigns.
º Managing budgets in line with the strategy and ensure that monthly spend is on target.
º Continuously increasing knowledge of all digital channels, particularly PPC, in order to integrate innovations and developments into client campaigns to ensure they are future proof.
º Sharing knowledge with internal teams in a collaborative and lively environment.
º Identifying new business and upsell opportunities and working with the PPC Strategy Lead on proposals for clients.
º Working collaboratively with the Client Services Team and helping
communicate PPC concepts and recommendations to clients.
º Ensuring internal systems and processes are adhered to and kept up to date.
PPC Managers work alongside Content and SEO Managers within an integrated
Search department and report into a line manager.
Specific skills required for this role include but are not limited to:
º At least 2 years' experience leading and developing PPC campaigns, preferably in an agency environment.
º An understanding of automated bidding solutions and custom AdWords scripts.
º Experience managing PPC campaigns, across a variety of search engines.
º Substantial experience in the use of paid search management and tracking tools.
º Experience in independently managing client campaigns and relationships.
º Solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media.
º Ability to work flexibly, on own initiative and as part of the team.
º Strong analytical skills and the ability to process and interpret large amounts of complex data.
º Ability to prioritise and manage own workload.
º Experience working for big brands on complicated PPC campaigns.
º Experience working on synergy projects, specifically with Natural Search.
º Advanced Excel knowledge